IDIOMS

World of sports

IN ENGLISH, THE BUSINESS WORLD DRAWS SIGNIFICANT INSPIRATION FROM THE WORLD OF SPORTS, WHICH IS REFLECTED IN MANY COMMONLY USED EXPRESSIONS. WE HAVE COMPILED A LIST OF OVER 130 SUCH EXPRESSIONS, COMPLETE WITH EXPLANATIONS AND EXAMPLES.

GET A SECOND WIND.
Runners regaining energy mid-race — visual metaphor for the idiom 'get a second wind', meaning renewed momentum after a slowdown

The expression "get a second wind" refers to a renewed burst of energy, momentum, or activity following a period of stagnation, fatigue, or change. It is often used to describe the revival of an idea, a strategy, a career, or even a product.

The phrase comes from the world of endurance sports, where an athlete who is tired may suddenly regain energy, allowing them to continue - or even increase their pace.

Examples of usage in a professional context:

  • Thanks to renewed interest in retro fashion, our old shoe line has gained a second wind and is now exceeding sales expectations.

  • After transitioning into cybersecurity, her career gained a second wind, opening new opportunities and momentum she hadn't experienced in years.

  • The campaign initially struggled to gain traction, but once the first leads began to roll in, the team caught a second wind and pushed forward with renewed energy and focus.

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