IDIOMS
World of sports
IN ENGLISH, THE BUSINESS WORLD DRAWS SIGNIFICANT INSPIRATION FROM THE WORLD OF SPORTS, WHICH IS REFLECTED IN MANY COMMONLY USED EXPRESSIONS. WE HAVE COMPILED A LIST OF OVER 130 SUCH EXPRESSIONS, COMPLETE WITH EXPLANATIONS AND EXAMPLES.
ON TARGET.
This expression is used when a strategy or initiative is going according to plan or is achieving the desired results.
It comes from the world of sports, more precisely, shooting sports, where the goal is to hit a target. Therefore, being 'on target' means successfully reaching the intended objective.
Examples of use in a business context:
This advertising campaign is on target to generate more sales than the previous one.
If we keep this pace, we are on target to finish this proposal on time.
We are on target to open 20 new sales points this year.