IDIOMS
World of sports
IN ENGLISH, THE BUSINESS WORLD DRAWS SIGNIFICANT INSPIRATION FROM THE WORLD OF SPORTS, WHICH IS REFLECTED IN MANY COMMONLY USED EXPRESSIONS. WE HAVE COMPILED A LIST OF OVER 130 SUCH EXPRESSIONS, COMPLETE WITH EXPLANATIONS AND EXAMPLES.
NECK AND NECK.
This expression is used when people, teams, or organizations are very close to one another in a project, market, sales, or other measurable metrics.
It originates from the world of sports, specifically horse racing, where two or more horses are essentially equal at a stage of the race.
Examples of use in a business context:
We have no idea which provider the client will choose, as we are neck and neck with our competitor.
This selection process is proving very difficult, as many candidates are neck and neck.
We need to increase our advertising budget for the upcoming year, as we are neck and neck with our competitors in market share.