IDIOMS

World of sports

IN ENGLISH, THE BUSINESS WORLD DRAWS SIGNIFICANT INSPIRATION FROM THE WORLD OF SPORTS, WHICH IS REFLECTED IN MANY COMMONLY USED EXPRESSIONS. WE HAVE COMPILED A LIST OF OVER 130 SUCH EXPRESSIONS, COMPLETE WITH EXPLANATIONS AND EXAMPLES.

KEEP THE BALL ROLLING.
A soccer ball symbolizing the expression 'keep the ball rolling,' meaning to maintain momentum and continue progressing.

This expression is used when something is progressing well but must continue to achieve the desired result.

It comes from the world of sports - more specifically, sports and games that involve keeping a ball in motion. If the ball stops, the action or game comes to an end. Therefore, 'keeping the ball rolling' means maintaining momentum and continuing to move forward toward success.

Examples of use in a business context:

  • We had a great quarter; we must keep the ball rolling to finish the year strong.

  • The investors approved the new financing proposal. To keep the ball rolling, we need to schedule a meeting with the bank.

  • The city approved the construction plan. To keep the ball rolling, we must start the presale process.

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